Environmental Design
Art Direction
Production and Installation

The Dress Shop is a temporary merchandise location in Disney Springs’ Marketplace Co-Op.
The idea behind the Co-Op is to create an exclusive retail experience for new product before it is expanded into other locations.

Unlike the other stores in the Co-Op, there wasn't really a cohesive look to the merchandise that our team could pull from to create the look of the shop. Each piece in the Dress Shop is full of color and has its own unique style, which made it all the more challenging to design the space around it.

We wanted the art for the store to be subtle enough to blend into the theme but refined enough to delight anyone who took a closer look.

After some initial sketching, I landed on a black and white monogram inspired by the furniture shrouds developed by our interior designer. The tile was later applied as a pattern throughout the shop on a pearl satin material. This really allowed the product to pop while bringing a huge change to the entire feel of the shop.

Creative Direction: Daniela Degregorio
Store Design: Lindsay Vincent
Visual Merchandising Manager: David Soliman