Design Direction
Project Management

Build Your Own Gauntlet

We were tasked with the concepts and graphic design execution to support the launch of the Build Your Own Gauntlet experience inside of Marvel’s Superhero Headquarters.

The challenge was to create clear and easy to follow instructions for the guests to work their way through the fixture and build their own unique product, all while remaining unique and true to the location’s existing theme.

Throughout the process, we worked closely with our Store Design team and their fabricators from concept to installation and ensured our Marvel counterparts had full visibility and input where appropriate.

Lead Designer: Helynn Hallock
Store Design: Greg Johnson