Design Direction
Project Management

Celebrating 5o years of Magic Kingdom - Main Street Cinema is now home to the Vault Collection.

Our approach to this location had to be unique to Main Street U.S.A. while still capturing the nostalgia that is at the core of this collection.

We focused our efforts on ensuring that every element we added looked like it always belonged all the while elevating the space into something unique – A true Magic Kingdom experience for our guests to enjoy.

Creative Direction: Alysia Kelley, Daniela Degregorio
Visual Merchandising Manager: Chris Edwards
Lead Designer: Helynn Hallock
Additional Design support: Ali Carreon