Environmental Design
Art Direction
Production and Installation

Located in Disney Springs West Side, DisneyStyle is a one stop shop for all character-inspired apparel and accessories.

With all it’s individual elements, this shop was one of the most fun and challenging projects I’ve worked on as lead designer. Every piece, from the 3D food sculpts to the motion light box and floating lanterns was designed and developed especially for this space.

It was my role to design and coordinate the approval, production, and installation of every non-structural component of the store. I worked alongside the store design team as well as our visual merchandising team to ensure that everything fit together in a seamless experience.

Creative Direction: Alysia Kelley, Daniela Degregorio
Visual Merchandising: David Soliman